How a website upgrade works
WEBSITE UPGRADE PROCESS
Then the website is rebuilt around that logic.
The work starts with the business: what you sell, who buys it, what they need to understand, and what should happen before they contact you.
A website upgrade is not a new design placed on top of the same old problem.
If this part is skipped, the new site may look better but still leave people unsure.
Before structure or design, we define:
A weak website often has a deeper problem: the business is not explained clearly enough.
- what the business sells
- who the buyer is
- what the buyer worries about
- how the sale usually happens
- what the website must explain before the enquiry
Before design, I look at the business, the services, the visitor journey, and the questions a customer may have before making contact.
We start before the website
First, understand the business
The aim is not to copy competitors. The aim is to see what the customer is already comparing.
Your visitor will compare you with other businesses.
We check competitor websites to see:
- what they explain well
- what they leave unclear
- how they present services
- what proof they use
- where your website can be sharper
Then we look at the market
Competitor check
