A website upgrade with Site Launch starts from €650.
The final cost depends on what can be kept, what needs rebuilding and how much work is required across the structure, content, mobile layout, enquiry path and technical setup.
Some websites need a focused improvement. Others need a proper rebuild. The first step is understanding which one applies.
Website upgrade cost: a quick guide
Website Upgrade
From €650
For an existing website that needs clearer content, stronger structure, a better mobile experience or an easier route to enquiry.
New Website Build
From €650
For a business without a proper website, or where the current site is not a useful base for further work.
Website Growth Support
From €100 per week
For a live website that needs continued development through stronger pages, new content, internal links and Search Console-led improvements.
These are starting prices, not fixed packages. The scope and final price are agreed before work begins.
New website build, website upgrade or ongoing support?
These services solve different problems.
New Website Build
A new build is normally the right starting point when:
- the business does not have a proper website;
- the existing site cannot support the required services;
- the page structure needs to be planned from the beginning;
- the business needs a stronger base for Google, advertising or content;
- the current platform or layout is holding the project back.
The website is planned around the business, its customers and the actions visitors need to take.
Website Upgrade
An upgrade is for a business that already has a website but knows it is not doing enough.
The work may include:
- rewriting unclear sections;
- reorganising pages;
- separating services properly;
- improving the mobile layout;
- adding missing trust information;
- making calls, forms or quote requests easier;
- improving titles, headings and internal links;
- rebuilding the website while keeping the domain and useful existing material.
An upgrade is not limited to changing colours or replacing a few images. The aim is to make the website easier to understand and more useful to the business.
Website Growth Support
Growth Support begins after the website has a usable base.
It can include:
- improving existing pages;
- creating new service or location pages;
- publishing useful articles;
- adding case studies;
- strengthening internal links;
- reviewing Search Console data;
- improving enquiry paths;
- preparing landing pages for advertising.
Growth Support starts from €100 per week.
What affects the cost of a website upgrade?
The cost depends on the work required, not simply the number of pages.
The main factors include:
- condition of the current website;
- number of services;
- amount of existing content that can be retained;
- content that needs rewriting;
- desktop and mobile layout;
- contact forms and enquiry routes;
- booking or payment systems;
- image preparation;
- page speed and technical clean-up;
- redirects from old URLs;
- basic SEO setup;
- structured data;
- domain and launch work.
A five-page website with weak content and no clear structure can require more work than a larger site that already has a solid base.
Can a website be improved without rebuilding it?
Yes, if the existing structure is worth keeping.
A focused upgrade may be enough when:
- the main message is already clear;
- services have proper pages;
- the mobile version works;
- the website is easy to update;
- the main problem is limited to a few weak sections;
- contact options are already working properly.
A rebuild is usually more practical when:
- services are mixed together;
- the homepage is overloaded;
- the mobile layout is weak;
- pages have been added without a clear structure;
- the website no longer reflects the business;
- small changes keep creating new problems;
- there is no proper path from visit to enquiry.
Continuing to patch a weak structure can cost more over time than rebuilding it properly.
For more detail, see How a Website Upgrade Works.
Refurniture: an example of a website rebuild
Refurniture is a furniture restoration and reupholstery business based in Athboy, Co. Meath.
The previous website already contained service information, photographs and contact details. The problem was not a complete lack of content. The information needed a clearer order, a shorter introduction and a more direct route to sending photographs for an estimate.
The rebuilt website was organised around:
- furniture restoration and reupholstery services;
- completed projects;
- before-and-after examples;
- practical pricing information;
- materials and repair options;
- photo enquiries;
- mobile contact routes.
The business, domain and core services remained the same. The website was rebuilt because the existing structure was no longer the best way to present them.
Link this paragraph to the Refurniture Website Rebuild case study once the page is published.
What can a project starting from €650 include?
A focused build or upgrade may include:
- review of the business and current website;
- agreed page or section structure;
- core content preparation or improvement;
- desktop and mobile layout;
- contact or enquiry setup;
- basic page titles and descriptions;
- headings and internal links;
- domain and launch checks.
The exact scope is confirmed before work starts.
Additional pages, booking systems, online shops, extensive content work or ongoing SEO development may increase the final cost.
No additional paid work is added without approval.
Does the price include SEO?
A new build or upgrade can include the basic elements needed for a clean search foundation:
- clear page titles;
- meta descriptions;
- correct heading structure;
- readable service content;
- image alt text;
- internal links;
- mobile-friendly layout;
- simple URL structure;
- structured data where relevant.
This does not mean guaranteed rankings.
Search growth usually requires continued work after launch, particularly in competitive markets. That may include stronger service pages, case studies, supporting content and Search Console analysis.
Why is a website review needed before giving a final price?
Two websites with the same number of pages can require very different amounts of work.
One business may already have:
- usable text;
- good photographs;
- clear services;
- working contact forms;
- a logical page structure.
Another may need all of these rebuilt.
A short website review makes it possible to define:
- what should be retained;
- what needs improvement;
- whether the site needs an upgrade or rebuild;
- the pages required;
- the likely timeline;
- the final price.
This is more useful than offering a package based only on page count.
Frequently asked questions
Can I start with one page?
Yes. A focused one-page website or landing page can be a practical starting point when the business has one clear service.
The project still needs a defined structure, mobile layout, contact route and basic search setup.
Is an upgrade cheaper than a new website?
Sometimes, but not always.
If the current website has a good structure, keeping it can reduce the work. If the base is weak, rebuilding may be cleaner and more cost-effective than repairing each section separately.
Can the existing domain be kept?
Usually, yes.
A website can be rebuilt while retaining the existing domain. Old URLs and redirects should be reviewed during the launch process.
What happens after the website is published?
The website can be handed over as a completed project or continued through Growth Support.
Ongoing work can include new pages, articles, case studies, internal linking and search-led improvements.
How long does a website upgrade take?
A focused project can often be completed within one to two weeks once the content, access and direction are clear.
Larger rebuilds take longer. The expected timeline is agreed with the scope.
Get a clear website upgrade price
Send the current website and a short explanation of what feels unclear or outdated.
Site Launch will review the structure and recommend the most practical next step:
- focused upgrade;
- full rebuild;
- new website build;
- ongoing Growth Support.
You will receive a defined scope and final price before work begins.
